abc cross media is becoming part of the ESYON Group

The demands on product data are growing rapidly—both in complexity and scope. At abc cross media, we are convinced that scalable digital business models require a well-structured, integrated data strategy.

This is why we are taking the next logical step:
abc cross media is becoming part of the ESYON Group.

This creates new opportunities—not only for us, but especially for our clients.

Expanding What We Can Deliver

Over the past years, we have specialized in making complex product information usable for B2B companies—from PIM strategy to implementation.

By joining forces with ESYON, we are strengthening this foundation:

• deeper integration into ERP and system landscapes, especially Microsoft Dynamics 365
• stronger alignment between PIM, e-commerce, and digital sales channels
• additional capacity for larger and international projects
• combined expertise across the entire digital value chain

For our clients, this means fewer interfaces, clearer responsibilities, and more holistic solutions.

Treating PIM as a Strategic Asset

Our perspective remains unchanged:
Product data is not just an IT topic—it is a key driver of growth.

With this new setup, we can support companies even more effectively in:

• building product data as a strategic asset
• automating processes sustainably
• managing international requirements efficiently
• accelerating access to new sales channels

The focus clearly shifts from system implementation to the long-term development of data and process ecosystems.

Continuity Meets New Strength

One thing remains intentionally unchanged: how we work with our clients.

Your contacts stay the same. Projects continue as planned.
At the same time, you benefit from expanded capabilities, deeper expertise, and a larger team behind the scenes.

With our Munich office, abc cross media remains your local partner in Southern Germany.

A Clear Strategic Direction

As part of this development, Daniela Baron-Breu takes on the role of Head of Digital Strategy & PIM at ESYON.

This reflects a core belief we have always shared:
PIM should not be treated in isolation, but as a central infrastructure for digital business.

Our goal is to help companies not only implement systems, but to position their product data in a way that creates long-term competitive advantage.

Our Perspective

For us, this step is not a disruption—it is a natural evolution.

We are combining our strengths in strategy, consulting, and implementation with ESYON’s technological depth.
The result is a portfolio that meets the increasing demands of modern B2B environments.

Or simply put:

More substance. More integration. More future readiness.

We look forward to continuing this journey together with our clients.