That’s why you need a PIM system in E-Commerce

A product information management system (PIM) is an extremely helpful solution for managing and providing product-specific information. In e-commerce in particular, the quality of product presentation is becoming increasingly important. As customers have no opportunity to physically test or touch the products in this environment, they rely heavily on visual representations and comprehensive product descriptions. This aspect is crucial to their purchasing decisions, and meaningful photos and informative text can have a major impact on customer satisfaction while minimising returns.

By collecting, validating and enriching all product information from manufacturers and suppliers in a PIM system, a centralised database is created. This makes it possible to present new products quickly and completely in the online shop, which leads to an accelerated market launch. Errors can also be corrected more efficiently, as changes can be made directly in the PIM system.

A PIM system also simplifies the maintenance of an online shop in different languages, with different prices and currencies. Product compositions, logos or certificates are updated centrally in the PIM system, which ensures that such changes are implemented reliably and consistently throughout the entire online shop.

A PIM system is particularly relevant when there are other sales channels in addition to the online shop. It provides a decisive competitive advantage in that the product data can be flexibly adapted to the respective channels. This enables a consistent yet target group-specific presentation of products across different platforms. Overall, a PIM system makes a significant contribution to increasing efficiency, accuracy and agility in product management and presentation, thereby improving the overall performance of the company.