Faster time-to-market with PIM!

Would you like to realise your market entry faster than your competitors? An accelerated market launch, i.e. a shortened time-to-market, is of crucial importance today and offers a significant competitive advantage for both manufacturers and retailers. There are various challenges that need to be overcome:

Challenge no. 1: Finding the right product information

In order to successfully launch a new product on the market, it is important to have access to the right product information. This includes main and secondary images, video instructions, marketing descriptions and technical features. It is essential to ensure that this information is carefully integrated into the product pages to ensure a smooth presentation and information transfer.

PIM (Product Information Management) systems are designed to optimise the process and shorten the time it takes to introduce new products. They enable seamless integration with various company applications such as ERP or CRM via special connections (connectors). In addition, they act as a single point of contact for all product information, including marketing material, logistics details and technical data. As a result, your product and marketing teams can quickly and easily find the information they need to successfully bring products to market.

Challenge no. 2: Updating product information

When a new product or even a new product range is launched, this requires the brand’s product catalogue to be updated quickly, whether by adding new products, removing outdated references or creating specific categories. At the same time, it must be ensured that these changes are visible on all sales channels, including e-commerce, mobile platforms, printed media and at the POS.

Product and marketing teams often perform these updates manually and don’t have clear processes in place to review and validate the data before publishing. These ways of working are time-consuming, and when it comes to updating data, teams can easily waste 25 minutes per SKU.

PIM (Product Information Management) solutions play a crucial role in simplifying product launches and speeding up the process of updating relevant information. Thanks to an intuitive and user-friendly interface, your product and marketing teams can easily edit and update information in your product catalogue. In addition, validation workflows enable a reliable and comprehensive check of data quality before it is distributed to the various sales channels.

Challenge no. 3: Enriching product information

To successfully launch a new product, it is important to enrich product information: complete a product description, add new images, integrate a demo video and ensure that the information is detailed and complete before it is published.

Product and marketing teams often do not have the necessary technology to manage this data enrichment phase. To provide comprehensive information, they have to go through numerous steps and exchange multiple files.

A PIM solution simplifies this process to a few simple steps. Thanks to the multi-user administration functions, several employees can coordinate their work efficiently. Depending on individual user authorisations, employees have the option of adding product information. At the same time, a workflow system allows you to monitor the completeness of the information before publication.

Challenge no. 4: Contextualisation of product information

Before the product launch, product information must be carefully prepared for targeted distribution. This includes translating it into the relevant language, adapting it to the required formats for each e-commerce platform and taking into account the different needs of each country and target group. In addition, it must be ensured that this data can be forwarded quickly and efficiently to all sales channels.