The future of PIM: these are the 4 trends of tomorrow

In an era where digital transformation is the norm and speed and responsiveness are becoming essential, driving innovation and having a feel for trends is crucial.

As pioneers of high-quality product information management (PIM) solutions for B2B companies, we always have our finger on the pulse of developments in order to combine customer requirements with forward-looking solutions.

With this in mind, we would like to give you an insight into the exciting trends that we believe will characterise the coming year in the PIM sector.

1. Cloud-based PIM: The scalability, accessibility and efficiency offered by the cloud are becoming increasingly indispensable. We expect cloud-based PIM applications to set the standard and even reluctant industries will increasingly switch from traditional on-premise systems. We will also see more and more cloud-native applications.

2. Optimising voice search: The rapid spread of voice-controlled devices makes voice search a decisive factor. Structured and precisely prepared product data will determine findability in this era of voice search – a trend that is moving from a niche to a necessity.

3. AI-supported content creation: The role of AI in the creation of content, be it the optimisation of product descriptions or images, is here to stay. This technology saves time and resources and can significantly improve product content. The tools available on the market are getting better and better and integrating them will also become increasingly commonplace.

4. Mobile accessibility: In a world that requires constant movement, mobile access to product information is becoming essential. The ability to manage data on the move is becoming a prerequisite for efficiency and productivity.

Our two decades of experience in PIM has given us unique insights into the challenges and opportunities that B2B organisations face when managing their product information. Our partnerships with various PIM vendors allow us to offer customised recommendations and first-class support tailored to your specific needs.

As the future of PIM continues to break new ground, we strive to lead our customers to innovative solutions that drive efficiency, accuracy and growth. If you are ready to capitalise on these exciting trends and help shape the future of PIM, don’t hesitate to contact us. Let’s embark on this exciting journey together!